SaaS Marketing: SaaS Startup Lead Generation Lean Startup

SaaS Marketing: SaaS Startup Lead Generation Lean Startup

SaaS demos+free trials+customers! Startup App Marketing, SaaS Sales SaaS App Growth Marketing IT Startup SaaS Startup

What you’ll learn

  • How to generate demo requests, free trial sign-ups, and paying customers
  • SaaS lead nurturing
  • SaaS demand generation
  • Software marketing
  • Startup
  • SaaS sales
  • SaaS startup
  • SaaS app


  • Experience in SaaS


Learn SaaS marketing from an expert with 11 years experience marketing for Sony, a Google-backed SaaS, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D.

I will teach you…

  • The single most cost-effective way to acquire new SaaS customers
  • Step-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)
  • How to grow your SaaS business profitably
  • How I acquired users for less than 10 cents each
  • Specific examples of SaaS marketing that have worked for me and others
  • SaaS lead generation strategies & tactics
  • Step-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketing
  • How to build your SaaS marketing funnel and overall marketing plan (in 1 page)
  • Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)
  • Detailed step-by-step marketing instructions
  • How to fix problem like poor MQL-to-SQL conversion rates
  • How my product got 15 million views from a single video with no ads
  • Specific tactics that worked for me in generating cost-effective sales meetings
  • Real-world SaaS marketing examples/cases
  • Startup marketing
  • How to approach lead generation and demand generation in 2021

This course includes:

  • Videos (tutorials, walk-throughs, go-to-market interview)
  • Templates (Word, Excel)
  • PDFs
  • Articles
  • Quizzes

I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.

You don’t need to learn from trial-and-error. You don’t need to waste your money on marketing experiments that don’t pay off. This bundle will SAVE you countless wasted dollars and produce qualified leads IMMEDIATELY.

Playbook PDF contents

  • The fastest, easiest way to generate demo requests and free trial sign-ups
  • ALWAYS be selling your demo request or trial, even if you’re just nurturing leads
  • Nurturing people after they’ve signed up for a free trial
  • Consider paying people to sit through your demo
  • The cheapest way to generate demo requests and free trials
  • The most efficient way to generate demo requests and free trials
  • How to find influencers
  • How to reach out to influencers
  • How to build partnerships
  • Latch onto larger companies
  • Identify the trigger events where to interject your SaaS into the conversation
  • Identify and address objections
  • Facebook ads (yes, for B2B too)
  • Fix the bottlenecks in your funnel
  • The limitations of inbound content marketing and SEO
  • Consider a “medium offer” that falls between a free trial and a demo request
  • Direct mail
  • Twitter ads
  • Write an email explicitly designed to sell the demo or trial
  • Content marketing should start at the bottom of the funnel, not the top
  • One of the most practical frameworks for building demo/trial-generating content
  • Often the best approach to lead nurturing is to let prospects choose what they want to do next
  • Educational content is the easiest way to nurture leads
  • Use time as a forcing function
  • Your website is a nurturing tool
  • Stop marketing your product and start doing this one thing instead
  • Your list
  • The case study is one of the most important pieces of content that you need
  • Frameworks for lead nurturing
  • When to send leads to Sales
  • Demand generation content
  • Common funnel mistakes
  • Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue
  • The most important SaaS metric
  • Software marketing
  • Advanced SaaS lead nurturing summarized


  • One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it
  • The big mistakes in B2B SaaS marketing that startups keep making
  • The colossal SaaS marketing mistakes that most startups make
  • 7 big product marketing mistakes
  • 7 secrets to acquires tons of new software customers quickly

Buy Today!

Dekker Fraser, MBA

  • Lead Nurturing
  • SaaS
  • SaaS Marketing
  • SaaS Product Management
  • Software Marketing
  • IT Startup
  • App Marketing
  • Lead Nurture
  • Lead Scoring
  • IT Startup
  • Startup Marketing
  • Nurturing Leads
  • Nurture Emails
  • Lead Generation
  • Marketing Strategy
  • SaaS Growth
  • Growth Hacking
  • Go to Market
  • Business Development for Startups and Tech Companies
  • Startups
  • Tech Startups
  • Startup Growth Strategies
  • Startup Marketing
  • Marketing for Startups and Small Businesses
  • Digital Marketing for Startups
  • Marketing for Tech Companies
  • Marketing for Entrepreneurs
  • Marketing for SaaS
  • Entrepreneurship
  • Tech Startups
  • Marketing Software
  • SaaS Sales
  • SaaS Marketing
  • SaaS Startup
  • SaaS Business
  • Lean Startup
  • How to Start a SaaS or Mobile App Business
  • Product Marketing
  • User Acquisition
  • B2B Lead Generation
  • Product Marketing Manager
  • Customer AcquisitionProduct Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan
    • Customer Acquisition Cost
    • Customer Acquisition Strategy
    • Customer Acquisition with Social Media
    • How to Create a Customer Acquisition Plan
    • Lead Generation Business
    • Small Business Lead Generation
    • Lead Generation Mastery
    • Digital Marketing
    • B2B Marketing
    • Marketing B2B
    • Content Marketing for B2B Enterprises
    • Get Customers
    • Get Your First Customers
    • Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

Who this course is for:

  • SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

Course content

11 sections • 116 lectures • 11h 44m total length
  • Introduction to SaaS Marketing & Demand Generation
  • Product Led Growth
  • LinkedIn Ads
  • Introduction to SaaS Lead Nurturing
  • 3-2-1 Lead Nurturing Strategy
  • SaaS Buyer Journey
  • Lead Nurturing Walkthrough (White Paper Example)
  • Marketing Leads and the Sales Department
  • Case Studies
  • Strategic Marketing
  • Articles on SaaS Marketing & Product Marketing
Created by: Dekker Fraser, MBA, Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Last updated 5/2021
English [Auto]
Direct Download Available
Rating: 4.4 out of 5
(55 ratings)
390 students

Download link

Add a Comment

Your email address will not be published. Required fields are marked *